Wasting budget and getting poor leads? Our senior PPC specialists help fix both
If your Google Ads or Microsoft Ads are underperforming, bringing in poor leads, or wasting budget, our senior PPC consultants help fix what is limiting results and build a clearer path to profitable growth.
Work directly with a senior PPC specialist
Better quality leads, not just more clicks
Get more sales and better leads
Scale your PPC with confidence
Trusted by 250+ companies
Recent wins from our PPC specialists
See how our senior PPC specialists have helped businesses improve lead quality, reduce wasted spend and generate stronger commercial results from Google Ads and Microsoft Ads.
Signs you need a senior PPC specialist
A lot of PPC accounts do not look broken on the surface. Clicks are coming in, reports look busy, and conversions may even be showing. But if lead quality is poor, spend is being wasted, or nobody is giving the account clear direction, it is not doing its job commercially. Does this sound familiar?
Poor lead quality
You're getting leads... but too many are poor quality...
Wasted ad spend
Spend flows out monthly, but you're not confident it's efficient or tracked properly...
Misleading reports
Agency reports show clicks & CPCs, but ignore whether leads are actually profitable...
Weak search intent
Search intent feels too wide. Wrong audience keeps showing up despite "optimisation"...
Unclear root problem
You're not sure if the problem is ads, bidding, tracking, landing pages... or all of it
No agency confidence
You're thinking of changing PPC partner, but need real clarity before making the move...
Most PPC accounts do not have a traffic problem. They have a performance problem.
When PPC underperforms, throwing more budget at it rarely fixes the real problem. In most cases, the issue sits deeper in the strategy, targeting, landing pages, tracking and overall account control.
...pulling in the wrong people (like the mismatched products flooding your Shopping results right now).
...from tracking that looks good but misses real ROI.
...that explain your offer but fail to drive action.
...into areas that appear active in-platform... but never turn into profitable business.
That is why so many businesses feel stuck. The account looks active on the surface, but commercially it is still underperforming.
Our senior PPC consultants will show you exactly how to improve lead quality, cut waste and drive stronger returns
We've uncovered hundreds of thousands in wasted ad spend and turned it into serious commercial wins for businesses just like yours.
This is what happens when the right PPC specialist is on the account. Better decisions, better lead quality and stronger commercial outcomes.
How our senior PPC specialists
help you get clarity fast
When you work with our PPC specialists, you will have a clear view of what is actually happening inside your account and whether the current setup is helping or hurting your business.
Higher quality leads
Less wasted ad spend
Stronger conversion rates
Reliable growth strategy
What happens when you speak to our PPC specialists?
1. Submit your enquiry
Tell us a bit about your current PPC setup, the platforms you are running, and the main issue you are facing.
2. We qualify the fit
We review your enquiry, current setup and goals to understand whether we are the right fit and what the most useful next step should be.
3. We review your current PPC setup
Our senior PPC specialist looks at the areas most likely to be affecting performance, including lead quality, search intent, wasted spend, tracking and landing page issues.
4. We walk you through it live
We book a video call to talk you through the findings, explain what is really going on, answer your questions, and give you a clear view of the best next move for your PPC.
You need senior PPC expertise, not junior
Anyone can say they know PPC. What matters is whether they can spot what is really hurting performance and turn that into stronger commercial outcomes.
Our specialists have managed over £25 million in ad spend across lead generation and ecommerce accounts. That depth of experience helps us make sharper decisions, spot missed opportunities, and improve performance where less experienced agencies often fall short.
Who our PPC specialists
are best suited for
We work best with businesses already investing in Google Ads or Microsoft Ads that want sharper strategy, stronger lead quality and clearer commercial decision-making. It is a strong fit if:
You are already running PPC and want better lead quality
You feel budget is being wasted or underused
You are not fully confident in the tracking, reporting or decision-making
You are considering switching PPC partner and want clarity first
You want direct access to a senior PPC specialist
You are serious about improving results, not just generating more activity
We work best with businesses that want straight answers, commercially useful insight and a clearer path forward.
Speak to a senior PPC specialist about improving your results
1-to-1 meeting with a senior PPC expert
In-depth audit of your Google Ads or Microsoft Ads account
Find where your budget is being wasted
Understand what’s hurting lead quality
Clear answers on what needs fixing next
FAQs about our PPC consultants
A PPC consultant looks at what is limiting performance in your Google Ads or Microsoft Ads and helps improve the areas that matter most. That can include lead quality, targeting, search intent, wasted spend, tracking, landing pages, account structure and overall strategy. The goal is not just to manage activity, but to improve commercial results.
A PPC consultant usually offers a more senior, specialist-led approach. Rather than your account being passed around or handled by a junior account manager, you work directly with someone focused on strategy, performance and commercial outcomes. At Fruity Llama, that means clear thinking, direct input and no layers getting in the way.
Yes. That is the whole point. We do not position this as a junior-managed service. If you get in touch with us, the conversation is centred around senior PPC expertise, practical advice and commercially useful next steps.
Yes. We work across both Google Ads and Microsoft Ads. If you are running one platform or both, we can review the current setup, identify what is holding performance back, and help you decide on the best next move.
Yes. Poor lead quality is one of the most common reasons businesses speak to us. The issue can come from search intent, targeting, tracking, landing pages, bidding strategy or a wider account setup problem. We help identify where the real issue sits and what needs improving first.
Yes. If you are already running PPC with another agency or internally, we can review the setup and give you clear feedback on what looks strong, what is underperforming, and where the biggest opportunities are. This is often useful for businesses considering a change or looking for a more experienced second opinion.
This is best suited to businesses already investing in Google Ads or Microsoft Ads that want stronger lead quality, better commercial performance and clearer strategic direction. It is especially relevant if you feel budget is being wasted, reporting lacks meaning, or your current PPC management is not giving you enough confidence.
We review your enquiry, look at the context around your current PPC setup, and decide on the most useful next step. If there is a strong fit, we will come back to you with the best way forward, whether that is a strategy call, a deeper account review, or a conversation about ongoing PPC support.
We review each enquiry properly before deciding on the right next step. The aim is to keep the process relevant, commercially useful and focused on businesses where we feel we can add real value, rather than offering something generic to everyone.
Once you submit the form, we will review your enquiry and come back to you as soon as possible with the next steps. Timing depends on fit and availability, but we aim to keep the process straightforward and responsive.