Google Ads Management
Senior-led Google Ads management focused on better lead quality, lower wasted spend, and stronger commercial performance.
Senior-Led PPC Agency for Better Leads, Lower Waste and Stronger Growth
You want better leads, less wasted spend and a PPC agency that actually improves results. We help businesses get clearer strategy, tighter management and more reliable growth through senior-led Google Ads and PPC management.
Why senior-led PPC management delivers better results
Most PPC agencies look busy on the surface. But when accounts are passed to juniors, spread too thin, or managed around platform metrics alone, lead quality and commercial performance suffer. We take a different approach.
The difference is direct senior oversight
You work directly with our senior PPC specialists who understand both platform mechanics and commercial reality behind your leads. We take on fewer accounts so your campaigns get tighter management, clearer strategy and proper attention.
That means better decisions, less wasted spend and a stronger path to reliable growth.
94%
Client Retention
3.7x
Avg Lead Growth
40%
Avg Cost Reduction
Senior PPC Consultants
Structured Google Ads Management
Commercially Aligned Optimisation
Lead Generation Focus
Controlled Client Capacity
Direct Access, No Junior Layers
Our core PPC services
Whether you need a stronger Google Ads agency, a senior PPC audit, or expert PPC consultancy, our services are built to improve lead quality, reduce wasted spend, and give you a clearer path to growth.
PPC Audit
A structured senior-led PPC audit to uncover wasted spend, weak lead quality, tracking issues, and what needs fixing first.
PPC Consultancy
Senior PPC consultancy for businesses that want clearer strategy, tighter management, and expert guidance across Google Ads and Microsoft Ads.
Microsoft Ads Management
Microsoft Ads management designed to capture additional high-intent demand alongside Google Ads where commercially viable.
Recent PPC wins for our Lead Generation clients
We love seeing our clients succeed. Our role is to bring structure, senior oversight and commercial alignment to your paid acquisition. The results below reflect reduced wasted spend, improved lead quality, and more predictable pipeline performance.
What clients say after working with Fruity Llama
Real feedback from businesses that trusted us to improve their PPC, lead quality and overall performance.
"We can’t express the level of care and diligence taken by the team quite enough, it feels as if they are an extension to our business."
Kyle Lawrenson
Managing Director - GOW & Partners
Ready to improve your PPC results and reduce wasted spend?
We work with businesses that are serious about improving paid performance. The next step may be a senior PPC audit, strategic review, or direct conversation about management, depending on what will be most useful for your account.
What you’ll gain from a proper PPC review
Clear visibility on where budget Is being wasted
A clearer plan to improve lead flow
Commercial alignment between ads & revenue
Clarity on whether your current setup Is scalable
PPC & Google Ads Management Questions
These are some of the questions we get most often from businesses looking for better lead quality, lower wasted spend and a more reliable PPC partner.
What makes senior-led PPC management different from managing ads internally?
Managing Google Ads internally often means limited time, limited strategic oversight and decisions based too heavily on platform metrics alone. Senior-led PPC management brings tighter structure, more reliable tracking, stronger lead quality focus and commercial decision-making that goes beyond bid adjustments.
Is this service focused on PPC or full-service marketing?
Our core focus is senior-led PPC management. We can support wider digital activity where it makes strategic sense, but paid acquisition and lead generation are where we do our best work. If your priority is better leads through Google Ads, this is where we specialise.
What does working with Fruity Llama actually look like?
We start with a qualification call to understand your business, ad spend level and current performance challenges. If there is a strong fit, we review the account properly, identify what is limiting results, and recommend the best next step before any engagement begins. If aligned, we conduct a structured live PPC audit.
What does a senior-led PPC agency actually do?
We build and manage structured Google Ads and PPC campaigns designed to improve lead quality, remove wasted spend, and stabilise acquisition performance. Every optimisation decision is aligned to revenue signals, not vanity metrics. Our role is to turn paid traffic into predictable pipeline.
Why not just hire a large PPC agency?
Large agencies often operate layered account management models where strategy and execution are split across multiple people. We work differently. Our controlled client capacity means senior specialists stay close to performance, which leads to better oversight, stronger decision-making and more consistent results.