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Privacy Policy

1. Introduction

Welcome to Fruity Llama. We are committed to protecting your privacy and ensuring that your personal information is collected and used properly, transparently, and securely. Our Privacy Policy outlines how we collect, use, store, and disclose your personal information in accordance with the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect information that helps us serve you better and personalise your experience with us. This includes:

  • Personal identifiers such as your name, email address, and contact details when you fill out contact forms, subscribe to our newsletter, or interact with our services.
  • Technical data such as cookies, IP addresses, and information about your browsing behaviour on our site to improve our website and offer targeted marketing.

3. How We Use Your Information

Your information is used to:

  • Provide, operate, and maintain our services.
  • Improve, personalise, and expand our services.
  • Understand and analyse how you use our services.
  • Develop new products, services, features, and functionality.
  • Communicate with you, either directly or through one of our partners, for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
  • Send you emails.
  • Find and prevent fraud.
  • Provide you with a free digital marketing strategy consultation, if requested.

4. Lawful Basis for Processing

We process your information under the following lawful bases:

  • Consent: We will ask for your consent to use your information for specific purposes and you have the right to withdraw your consent at any time.
  • Contract: Where your information is necessary to enter into or perform our contract with you.
  • Legal Obligation: If we are legally required to collect and process your data.
  • Legitimate Interests: Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and interests.

5. Data Retention

We retain personal information only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods mandated by law, contract or similar obligations applicable to our business operations; for preserving, resolving, defending or enforcing our legal/contractual rights; or needed to maintain adequate and accurate business and financial records.

6. Sharing Your Information

We do not share or sell your personal information to third parties without your consent, except to:

  • Comply with laws.
  • Protect your rights.
  • Fulfill business obligations.
  • Providers who help us with our business operations and assist in the delivery of our services to you.

7. Your Rights Under GDPR

Under GDPR, you are entitled to access, correct, delete, or limit the use of your personal data. If you wish to exercise these rights, please contact us at info@fruityllama.co.uk. You also have the right to complain to a Data Protection Authority about our collection and use of your personal data.

8. Security

We are committed to ensuring the security of your personal information. We use appropriate technical and organisational measures designed to protect the security and integrity of your personal information.

9. Changes to This Policy

We may update this policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible.

10. Contact Us

If you have any questions or concerns about our privacy practices, please contact us at info@fruityllama.co.uk.