Boost your ROI with
Expert Google Ads & PPC Management
Most businesses waste thousands every month on Google Ads because their campaigns aren’t set up or managed properly. We’re here to change that. With a 94% client retention rate and a track record of delivering 3.7× more leads, we’ll make sure every pound you spend on PPC works harder.
Trusted by over 250+ Companies
Why Choose Our
PPC Management Services?
There are hundreds of PPC agencies out there, but here’s why clients stay with us year after year. We stay small and senior on purpose, which means you’ll always deal with senior PPC experts, not juniors.
You’ve probably worked with (or spoken to) agencies that overpromise, underdeliver, and pass you down the chain. That’s not us. We only take on clients we know we can help.
That means we have the time, focus, and energy to do things properly. We’re proactive, agile, and quick to adapt. Your Google Ads / PPC stays ahead of the competition, not behind it.
94%
Client Retention
3.7x
Avg Lead Growth
40%
Avg Cost Reduction
Direct access to certified PPC experts
Lean, agile, and responsive
Proactive strategies (we don’t wait, we act)
Data-driven campaigns
Personal, boutique service
Transparent communication
ROI-Focused, No Contracts
We believe in delivering measurable results, not just clicks. Our focus is on maximising your ROI, ensuring that every pound you spend contributes to your business’s growth. We take a performance-based approach, meaning if we’re not driving results, we’re not satisfied.
Plus, we don't lock you into long-term contracts. Our clients stay with us because of the value we deliver, not because they have to.
A Data-Driven, Holistic Approach
We don’t just focus on one aspect of your campaign, we look at the bigger picture. Our data-driven strategies analyse every touchpoint in your customer journey, allowing us to fine-tune campaigns that have the greatest impact on your business.
From tracking conversions to measuring brand visibility, we ensure your Google Ads efforts align with your overall business objectives, driving sustainable growth.
Real People Who Care About Your Success
You’re not just another client! You’ll work with real people who genuinely care about your business’s success. We take the time to understand your goals, challenges, and unique needs. Our senior PPC team is here to guide you through every step of the process, offering personalised support and honest advice to ensure your ad campaigns perform at their best.
What's included in our PPC management Services?
When you work with us, you don’t just get someone pressing buttons in Google Ads. You get a complete, end-to-end service that covers everything from strategy to reporting. We handle the heavy lifting so you can focus on running your business, knowing your ad spend is in safe hands.
Comprehensive
Keyword Research
We identify the most relevant and high-converting keywords for your niche to ensure your ads reach the right customers.
Ad Creation & Optimisation
We craft compelling ad copy and creatives that resonate with your audience, while continuously optimising for better performance.
Strategic
Bid Management
Strategically managing bids to maximise ad placements and ensure cost-efficiency, helping you get the most out of your advertising budget.
Re-marketing
Campaigns
Re-engage past website visitors and increase conversions with targeted re-marketing strategies designed to bring customers back to your store.
Performance
Tracking / Reporting
Stay informed with detailed reports and insights that track your campaign’s progress, highlight opportunities for growth, and inform future strategies.
Certified PPC Excellence
All our experts are Google Ads and Microsoft Advertising Certified and are committed to delivering top-tier PPC strategies. Our certifications showcase our dedication to excellence and our capability to navigate the complexities of digital advertising on the world's leading platforms.
We're proud of our PPC results and case studies
We love seeing our clients succeed. Just ask the businesses we've helped with PPC Management - from SME's to national brands. Take a look at our case studies and see the real numbers. We're super proud of them, and we'd love to add your success story to the collection.
E-Commerce Growth
Within six months, the client experienced a 216% increase in sales and a 10x return on ad spend (ROAS), proving the power of data-driven and focused Google Ads management.
10.4
Return on Ad Spend (ROAS) after 6 months
216%
Increase in sales
28%
Lower cost-per-click (CPC)
Professional Services
We implemented a targeted Google Ads strategy resulting in a 256% increase in qualified leads, a 35% reduction in cost-per-lead, and a 60% growth in website form submissions within 6 months.
256%
Increase in qualified leads
35%
Lower cost-per-lead
60%
Increase in Website Form Submissions
B2B Success
This resulted in a 312% increase in website traffic and a significant boost in quality lead conversions, setting the stage for sustained growth in a competitive B2B landscape.
312%
Increase in website traffic
60%
Growth in lead conversions
30%
Lower CPA (Cost per acquisition)
Client testimonials
Here's what our PPC clients say after working with us:
Who We Help,
Industries / Sectors
From driving e-commerce sales to generating leads for professional services, we create Google Ads campaigns that deliver results for your industry.
Google Ads for
E-commerce
Whether you’re selling beauty products, clothing, or home essentials, our E-commerce Google Ads strategies are designed to scale your business. We focus on driving conversions and maximising ROI with highly targeted campaigns tailored to your audience and market trends.
•Beauty / Cosmetics
•Clothing / Apparel / Fashion
•Food & Beverages
•Health & Wellbeing
•Home & Garden
•Industrial
•Sports & Outdoors
B2B
Businesses targeting other businesses (e.g. industrial suppliers, professional services).
B2C
Businesses targeting consumers directly (e.g. e-commerce stores and beauty brands).
D2C
Direct-to-consumer brands (e.g. subscription boxes, niche e-commerce brands).
•Accounting & Finance
•Bid Writing
•Bridging Loan Companies
•Construction
•Energy
•IT & Cybersecurity
•Property Development
Google Ads for Professional Services
For professional services, lead generation is everything. We build Google Ads campaigns that deliver high-quality leads and position your professional service brand as a trusted industry leader.
Our audits have saved businesses over £125K+ in the past 28 days
Ready to see what we can do for you?
A quick chat or a free audit could be the start of something big. We’ll show you where your marketing is working, where it’s holding you back, and how to unlock growth without wasting money.
Have questions about PPC?
We’ve got answers.
We understand that choosing the right Marketing Partner is a big decision. Check out our Google Ads Management FAQs to learn more about how we can support your journey to growth with Google Ads.
What is Google Ads PPC Management?
Google Ads Pay-Per-Click (PPC) Management involves creating and overseeing advertising campaigns on Google's platform. It aims to drive targeted traffic to your website, increase conversions, and maximise return on investment by strategically managing ad spend and performance.
How can Google Ads benefit my business?
Google Ads allows your business to appear at the top of search results, reaching potential customers actively searching for your products or services. This targeted approach can lead to increased website traffic, higher conversion rates, and measurable growth in sales or enquiries.
What is the minimum budget I need for Google Ads?
We recommend a starting budget of at least £1,000 per month to gather enough data and drive meaningful results. However, we work with you to tailor a budget that aligns with your business needs and goals.
How long does it take to see results?
Results can vary depending on your industry and goals, but many of our clients start seeing improvements within the first month. Significant results, like ROI growth and consistent conversions, typically occur within 3–6 months as we optimise your campaigns.
Do I need a long-term contract?
No, we don’t tie you into long-term contracts. We operate on a month-to-month basis, letting our performance and results do the talking.
What types of businesses should use Google Ads?
Google Ads is versatile and can benefit a wide range of businesses, from e-commerce stores to professional service providers. Any business looking to increase online visibility, attract targeted traffic, and achieve measurable results can leverage Google Ads effectively.
Can you help if I’ve already been running Google Ads?
Absolutely! We can audit your existing campaigns, identify areas for improvement, and create a strategy to optimise your results. Whether you’re starting fresh or refining an existing setup, we’ve got you covered.
What is the cost structure of Google Ads?
Google Ads operates on a pay-per-click model, meaning you pay each time someone clicks on your ad. The cost per click varies based on industry competitiveness, targeted keywords, and overall campaign strategy.
Why should I choose Fruity Llama for Google Ads management?
At Fruity Llama, we specialise in creating data-driven, customised Google Ads strategies tailored to your business goals. Our team of certified experts focuses on maximising ROI through continuous optimisation and transparent communication.
Do I need an existing Google Ads account to work with you?
No, we can assist you in setting up a new Google Ads account or optimise your existing one, ensuring it's structured effectively to achieve your advertising objectives.
How do you measure the success of a Google Ads campaign?
Success is measured through key performance indicators such as click-through rates, conversion rates, cost per acquisition, and overall return on ad spend. We provide detailed reports and insights to keep you informed of your campaign's progress.
Can you manage Google Ads campaigns for e-commerce businesses?
Absolutely. We have extensive experience in managing Google Shopping Ads and creating targeted campaigns that drive sales for e-commerce businesses across various industries.
What is re-marketing in Google Ads?
Re-marketing involves targeting ads to users who have previously visited your website. This strategy helps re-engage potential customers, keeping your brand top-of-mind and encouraging return visits and conversions.