How a Local Financial Services Firm Increased Monthly Revenue by £10,000+
Who we helped!
GOW and Partners is a highly-rated accounting and finance consultancy firm, known for their exceptional service in helping clients grow their wealth.
The innovative accountancy solutions now offered at GOW and Partners are crafted, and continue to be generated, with the aim of streamlining your finance function, particularly via cloud accounting and tailored app implementation.
The Challenges our client faced...
Before engaging with Fruity Llama, GOW and Partners faced several significant challenges. Their outdated website was not user-friendly, negatively impacting user engagement and online presence.
The company’s inconsistent branding failed to effectively communicate their value proposition and professionalism. Additionally, they struggled with low visibility in the digital space, resulting in limited brand awareness.
The old website had not generated any leads in four years, severely affecting business growth and client acquisition. These challenges necessitated a comprehensive digital overhaul to enhance their online presence and effectiveness.
Outdated website
Their website was outdated and not user-friendly, which negatively impacted user engagement and online presence.
No leads
The old website had not generated any leads in four years, severely affecting business growth and client acquisition.
Inconsistent branding
The company's branding was inconsistent, failing to effectively communicate their value proposition and professionalism.
Lack of visibility
They struggled with low visibility in the digital space, resulting in limited brand awareness.
How we helped...
Fruity Llama implemented a comprehensive digital strategy to address GOW & Partners' challenges and achieve their goals. The strategy included Web Design/Development, Branding, and Digital Advertising.
Modern and User-Friendly Design: Designed and developed a brand-new, bespoke website that is visually appealing and easy to navigate.
Improved Functionality: Integrated advanced features for better client interaction and an improved system for monitoring and increasing client profitability.
Responsive Design: Ensured the website was fully responsive, providing an optimal user experience on all devices.
Consistent Branding: Developed new brand assets, including logos, business cards, and marketing materials, to ensure a consistent and professional brand image across all platforms.
Brand Guidelines: Created comprehensive brand guidelines to maintain consistency in all future communications and marketing efforts.
Modern Interior Design: Transformed the office space to reflect the new brand identity, creating a modern, welcoming environment for clients and staff.
Branded Elements: Incorporated branded elements throughout the office to reinforce the company's identity and professionalism.
Strategic Placement: Implemented a digital advertising board campaign in their local area to increase visibility and attract potential clients.
Targeted Messaging: Created engaging and targeted advertisements to highlight GOW and Partners' unique services and expertise.
The Results &
Business Impact!
Return on Investment:
The new website and digital strategy resulted in £10,000 of new monthly revenue, leading to an annual increase of £120,000, reflecting a 2300% ROI.
Google Reviews: Increased from 50 to over 134, making GOW and Partners the highest-rated accountants in their area.
Lead Generation: The new website began generating leads, contributing to business growth and client acquisition.
Brand Visibility: A local digital advertising board campaign significantly boosted brand visibility, attracting more potential clients.
Client and Staff Satisfaction: The modernised office space and consistent branding created a more welcoming environment, enhancing satisfaction among clients and staff.
* Monthly revenue from website after 6 months
Return on investment
Increase in lead generation
Increase in user engagement
Kyle Lawrenson
Director - GOW & partners
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