Google Ads audits that drive leads & sales
Most businesses are wasting money on Google ads without even realising. Poor campaign structure, the wrong keywords, broken tracking, it all adds up to clicks that don’t convert and budgets that go nowhere. Our expert Google Ads audit cuts through the noise, showing you exactly what’s working, what’s not, and how to turn things around fast. Whether you're running your own campaigns or using an agency, this is the clarity you've been missing.
Trusted by over 250+ Companies
Why choose us for your Google Ads audit?
You don’t just need an audit - you need the right audit done by Google ad experts with years of experience. One that uncovers issues, explains the "why," and gives you a clear path forward. That’s exactly what we deliver.
Here’s why businesses choose us:
We specialise in performance marketing.
Google Ads is what we do, and we’ve audited accounts across multiple industries and budgets.
You’ll work with certified experts.
No AI tools or cookie-cutter reports. Every audit is done manually by someone who’s managed real campaigns.
We speak your language.
No jargon, no waffle, just plain-English explanations and prioritised next steps.
We’re transparent and objective.
Whether you work with us long-term or not, we’ll always give honest advice.
We’re focused on results, not just fixes.
Our goal is to help you get better performance and a stronger ROI, not just tick boxes.
Why you need a Google Ads audit
Not sure where your ad budget is going? Feeling like your campaigns just aren’t delivering? A Google Ads audit gives you the clarity and direction you need to make smarter decisions.
Here are the questions we’ll help you answer:
Are your ads showing for the right keywords?
How much of your budget is going to irrelevant searches?
Is your conversion tracking set up properly, or are you flying blind?
Why are your campaigns getting clicks but not turning into sales?
Is your Quality Score costing you more than it should?
Could you be getting better results from the same spend?
If you’ve asked yourself any of these, this audit is for you.
If you’re running Google Ads but not seeing the results you expected, it’s time to take a closer look. Our Google Ads audit service shows you exactly where your account is wasting budget, missing conversions, or underperforming - and how to fix it.
Whether you’re spending £1000/month or £150,000/month, we’ll help you:
Cut wasted ad spend by spotting irrelevant clicks and weak keyword matches
Refine your campaign structure to target the right people
Get more leads or sales without increasing your budget
Uncover growth opportunities you’re not currently using
What’s included in our Google Ads audit
We go deep into your account and give you a clear roadmap for improvement. This isn’t a quick scan, it’s a hands-on, manual audit by certified Google Ads experts.
Here’s what we look at:
Campaign & Account Structure
Are your campaigns organised around intent and performance?
Is everything named and segmented clearly?
Keyword Targeting & Match Types
Are you targeting the right terms with the right match types?
Are you wasting money on broad or irrelevant keywords?
Which search terms are actually driving results?
Ad Copy & Extensions
Are your ads relevant and compelling?
Are you using all available extensions to stand out and boost clicks?
Conversion Tracking
Is your conversion tracking set up and working properly?
Are you seeing the full picture with the right attribution model?
Bidding Strategy & Budget Allocation
Are you using the best bidding strategy for your goals?
Is your budget being spent in the right areas?
Quality Score Breakdown
What’s pulling your scores down, CTR, ad relevance, landing page?
What can you do to fix that and reduce your cost-per-click?
Landing Page Experience
Are your landing pages helping or hurting your conversions?
Is the speed, design, and message aligned with your ads?
Growth Opportunities
Where are the quick wins hiding?
Which campaigns or ad groups could perform better with a few small changes?
You’ll get a dedicated meeting to discuss our findings and a detailed document with everything explained in plain English, no jargon, no fluff.
Is this right for you?
This Google ad audit is ideal if you:
Run your own Google Ads and want a professional review
Have outsourced your account but aren’t confident in the results
Are spending but not sure what’s working
Want a second opinion before you scale up
Are switching agencies and want a clean slate
Why our Google Ad audits are different
We don’t just hand over a list of problems. We tell you why they matter, what to do about them, and in what order.
Here’s why clients trust us:
Every audit is done by a real, certified expert - not software
You get actionable recommendations, not vague suggestions
Our advice is based on real-world results and data
We’re completely transparent - there’s no pressure to work with us long-term
What happens after your audit?
Once your audit is complete, we’ll walk you through every finding and next step.
Then it’s up to you:
Option 1: Action the changes yourself or with your in-house team.
Option 2: Hire us to implement the fixes.
Next steps:
Book a free discovery call
Share read-only access to your account
Get your audit within 5 working days
Our ad services
Feed Optimisation
Google Shopping CSS
Amazon Ads
Industries we serve
PPC for Accountants
PPC for Financial Services
PPC for Law Firms
PPC for Construction
PPC for Manufacturing
PPC for Debt Recovery
PPC for Automotive Industry
Frequently asked questions
We offer a one-time flat fee for audits depending on account size, starting from £295+VAT. If you decide to work with us for ongoing management, we’ll credit the cost of the audit toward your first month.
Once we have access to your account, most audits are completed within 3–5 working days.
Nope, just read-only access. That way, we can review everything without making changes.
You could, but unless you know exactly what to look for, including hidden inefficiencies, you’ll likely miss a lot. Our audits are done by certified professionals who know what matters.
That’s exactly why many clients come to us. A second opinion from a fresh set of eyes often uncovers things others overlook.
The audit itself won’t change performance, but the recommendations you implement will. Most clients see noticeable improvements within a few weeks.
Yes, we audit all campaign types including Performance Max, Search, Display, and Shopping. We’ll show you what’s working and what’s not.
We’ll flag this as a top priority. Conversion tracking is essential, without it, you’re making decisions blind. We’ll show you how to get it working properly.
Real results: what our clients say
We've helped dozens of businesses just like yours turn underperforming ad accounts into powerful lead-generating machines. Here’s what a few of them had to say:
Related services you might need next
Once you’ve completed your Google Ads audit, you might want support in taking the next step. Here’s how we can help:
Get your Google Ads audit
If you’re ready to get more from your ad spend, this is the first step. Get answers, clarity, and a custom action plan to move forward. Contact us today and take control of your Google Ads performance.
