Manufacturer Website Design: What Every Manufacturing Business Needs

You manufacture great products. You’ve invested in machinery, training, and building a skilled workforce. But here’s the question: when potential buyers look you up online, does your website reflect that same level of quality?

For too many manufacturers, the answer is no. Outdated sites, broken links, or no site at all leave buyers unimpressed. And in B2B manufacturing, trust is everything.

In fact, 75% of B2B buyers say a company’s website strongly influences whether they trust that business. If your site looks dated or confusing, you’re losing leads before you even speak to them.

That’s why professional manufacturer website design is now essential. Your site is your shop floor online - open 24/7. It’s where buyers check your credibility, review your products, and decide if you’re worth contacting.

So, what should every manufacturing business know about getting a website that wins contracts? Let’s break it down.

Examples of Modern Manufacturing Websites

Sometimes it’s easier to see what works by looking at real-world examples. Here are some modern manufacturer websites - from global leaders to smaller UK-based manufacturers - that showcase great design and functionality.

Rolls-Royce – Advanced Engineering & Manufacturing

Airbus - Pioneering Aerospace

‍JCB – Heavy Equipment Manufacturer

UK SME Manufacturing Website Examples

These smaller UK manufacturers show how even local businesses can use modern web design to stand out:

Renray Healthcare – Furniture Manufacturer

‍Croft Filters – Custom Filtration Manufacturer (Cheshire, UK)

‍Johnsons Cartons – Packaging Manufacturer Lancashire

What all these examples have in common:

✅ Clear navigation – whether you’re Siemens or a small UK manufacturer, buyers want to find products fast.
✅ Trust signals – case studies, accreditations, and proof matter at every scale.
✅ Strong CTAs – “Request a Quote,” “Download Specs,” or “Contact Us” drive enquiries.
✅ Professional visuals – good photography and video set you apart.

Why does a manufacturing company need a website?

You might think: we’ve got steady contracts, word of mouth, or repeat customers - why bother with a website?

Here’s why every manufacturer needs one:

• Buyers search online first. If you don’t appear, you’re off the list.
  
• Global competition is fierce. Overseas factories are showcasing their work online. Can you afford to be invisible?
  
• First impressions matter. An outdated site makes buyers question your capabilities.
  
• It generates enquiries 24/7. Unlike trade shows or phone calls, your site never stops working.
  

👉 Don’t leave money on the table. Book your free consultation with Fruity Llama and let’s review your manufacturer website today.

What problems do manufacturers face with outdated websites?

If you already have a site, you might think you’re covered. But is it helping or hurting your business?

Here are the top problems we see with old manufacturing websites:

• Looks outdated – Buyers think, “If they can’t update their site, can they keep up with modern production?”
  
• Slow and clunky – If it takes more than 3 seconds to load, 53% of visitors leave.
  
• Hard to navigate – Product information buried under confusing menus.
  
• No clear call to action – No “Request a Quote” or “Book a Call.”
  
• Invisible on Google – No SEO means no one finds you.
  

Case Study: A Lancashire engineering firm came to us with a 15-year-old website. After we redesigned and developed it, they saw a 60% increase in qualified enquiries within three months.

What pages does my manufacturing business website need?

Not all websites are created equal. A manufacturer website must do three things:

1. Show off your products clearly.
   
2. Prove your credibility.
   
3. Make it easy to enquire.

1. Homepage

Your homepage should instantly communicate what you do, who you serve, and why buyers should trust you. Keep it clear and simple, with a bold call to action like “Request a Quote.”

2. About Us

Buyers want to know the people behind the machines. Share your story, introduce your team, and highlight certifications or accreditations that build credibility.

3. Products & Services

This is the heart of your site. Use detailed product pages with downloadable spec sheets, high-quality images, and clear descriptions that even non-technical buyers can understand.

4. Industries Served

Manufacturers often work across multiple sectors. A dedicated section showing where you’ve applied your expertise helps buyers see if you’re the right fit.

5. Case Studies & Testimonials

Trust sells in manufacturing. Case studies demonstrate how you’ve solved real problems for clients, while testimonials show social proof that others value your work.

6. Contact Page

Don’t make buyers hunt for your details. Include phone, email, a simple enquiry form, and a map. The easier you make it, the more enquiries you’ll get.

Tip: Strong visuals matter everywhere. Professional photography and video bring your products, processes, and people to life.

How should manufacturers display products?

• High-quality images and videos from the shop floor.
  
• Short summaries + downloadable PDFs for technical buyers.
  
• Filters to help buyers find what they need fast.
  

Do case studies and testimonials matter on a website?

Yes - they’re essential. Case studies demonstrate how you’ve solved real problems for clients, giving buyers confidence in your expertise. Testimonials add social proof, showing that real customers value your work and would recommend you. Together, they turn a good website into a trusted one.

How much does a manufacturer website cost?

How much should I budget? This is one of the most common questions manufacturers type into Google.
Here’s the answer:

• A small site (5–7 pages) starts from £5,000.
  
• Larger projects with 30+ products, integrations, or multilingual features will cost more from £10 - £20K.
  

But think about it: one new long-term contract could pay for your site dozens of times over. 

👉 Get a custom price today. Request your manufacturer website quote.

How do I find the best web designer near me for manufacturing companies?

Searching for a web designer near me brings up endless options. But how do you know who’s right for you?
Here’s what to check:

1. Do they understand manufacturing? Industrial websites are not the same as retail sites.
   
2. Do they focus on results, not just looks? You want leads and contracts, not just a pretty homepage.
   
3. Can they meet face-to-face? A local agency means accountability and support.
   

What is the best web design for manufacturing companies?

The best manufacturing websites share common traits:

• Clean navigation – Buyers find products quickly.
  
• Mobile-friendly – 60% of B2B buyers research on phones.
  
• Strong visuals – Photos of machinery, processes, and people.
  
• Trust signals – Certifications, testimonials, and case studies.
  
• Calls to action – “Get a Quote” or “Download Specs” on every page.

💡 Pro tip: Adding video tours of your factory instantly builds trust and sets you apart.

How long does it take to design and build a website?

On average, a manufacturer website takes 3 to 6 months, depending on the size and complexity of the project. A small site with a handful of pages will be faster, while larger builds with product catalogues, ERP integrations, or multilingual features take longer.
Here’s what a typical process looks like:

• Month 1: Discovery & planning – understanding your business, products, and goals.
  
• Month 2: Design mockups – creating visuals that reflect your brand and structure.
  
• Month 3–4: Development & integrations – building the site, adding features, and connecting systems.
  
• Month 5: Content upload & testing – making sure everything works smoothly across devices.
  
• Month 6: Launch – your new manufacturer website goes live, ready to impress buyers and generate enquiries.
  

📌 Clear timelines give you confidence. You’ll always know what’s happening at each stage, and we’ll guide you through the process step by step.

Can a website for manufacturers actually bring in more leads?

Yes! When designed properly, your site becomes your strongest sales tool.
Here’s how it delivers more leads:

• SEO attracts buyers actively searching for your products.
  
• Case studies prove you can deliver.
  
• Contact forms and quote systems make it easy to enquire.
  
• A modern design builds trust and encourages conversion.
  

Case study: A Lancashire manufacturer upgraded their site with Fruity Llama. Within 6 months, enquiries doubled - without increasing ad spend.

Who offers web design for manufacturers in Lancashire?

If you’re in the North West and searching for Lancashire web design or website design Preston, Fruity Llama is the local partner manufacturers trust.

We’ve helped engineering companies, industrial suppliers, and B2B manufacturers build websites that not only look professional but also generate leads.

Our recent manufacturing website designs

Bespac UK Ltd

A paper packaging manufacturer based in Lancashire UK.

Tom Martin & Company Ltd

A non-ferrous metal processor based in Lancashire.

S.Dawes Weaving Ltd

A weaving mill based in Lancashire UK.

Tek-Neek

A precision sheet metal fabricators in Lancashire UK.

Heritage Envelopes Ltd

Envelope manufacturers based in Lancashire UK.

‍Why should manufacturers choose Fruity Llama?

Here’s why we’re the right choice for your next project:

• Manufacturing expertise – We know B2B industrial websites.
  
• Local support – Based in Lancashire, trusted across UK and Internationally.
  
• Results-first design – We care about enquiries and sales, not just design.
  
• Proven track record – Our clients see measurable ROI.
  
• Full service – From design to SEO and PPC, we’ve got you covered.
  

Looking for factory website design or engineering company websites? Contact Us Today.

FAQs about manufacturer websites

How do manufacturers get found on Google?
Most buyers start their search on Google. To appear in front of them, your site needs Search Engine Optimisation (SEO). That means using the right keywords (like the names of your products, industries, and services), having fast-loading pages, mobile-friendly design, and content that answers buyer questions. At Fruity Llama, we build SEO into your manufacturer website from day one, so you start off on the right foot.

Do you provide ongoing SEO after launch?
Yes, and it’s strongly recommended. Think of SEO like maintaining a machine: without regular servicing, performance drops. Ongoing SEO keeps you ranking for the right keywords, adapts your site to Google’s algorithm changes, and continues to drive qualified traffic. Many of our manufacturing clients choose SEO packages so they not only launch a great website but also keep growing online.

Can you integrate my manufacturer website with ERP or stock systems?
Absolutely. Many manufacturers need their websites to connect with ERP, CRM, or stock management software. We regularly handle these integrations so your website isn’t just a brochure but a functional tool that fits into your wider business systems. This saves time, reduces admin, and keeps your data accurate.

Can you build multilingual websites for manufacturers?
Yes. If you supply international markets, a multilingual website is essential. We can create a site that switches between languages, making it easy for buyers around the world to understand your products and request quotes. This is especially valuable if you export or deal with distributors abroad.

How long does it take to get a new website live?
Typically, a manufacturer website takes 3–6 months depending on size and complexity. A small site with a handful of products is quicker; a large build with catalogues, ERP systems, and multiple languages will take longer. We provide a clear timeline at the start, so you know exactly when to expect your site to go live.

Do you write the content for manufacturer websites?
Yes - we can. Many manufacturers worry they don’t have time to create text for their site. We work with you to understand your products and processes, then our copywriters craft content that’s professional, SEO-friendly, and easy for buyers to read. If you prefer, we can also train your team to manage updates in-house.

What makes Fruity Llama different from other web designers near me?
Lots of web designers can make a website look good. But Fruity Llama is results-focused. We specialise in web design for manufacturing companies, which means we understand your industry, your buyers, and your sales process. Plus, as a Lancashire web design agency, we’re local and available for face-to-face support - not just another faceless agency online.

Can you redesign my current manufacturer website instead of starting from scratch?
Yes. If your existing site has a good foundation, we can modernise it, making it faster, more professional and optimised for Google. In some cases, however, a full rebuild is more cost-effective - we’ll advise you honestly once we’ve reviewed your current site.

Will my staff be able to update the website after it’s built?
Definitely. We use platforms like Webflow or Shopify that are user-friendly and easy to update. We also provide training sessions so your team can add products, update text, or publish news without relying on a developer. Of course, we’re always available if you’d rather we handle updates for you.

Do you also offer marketing for manufacturers after the website is live?
Yes - a website works best when paired with a strong marketing strategy. Many of our manufacturing clients continue working with us on SEO, Google Ads, and PPC campaigns. That way, you’re not just building a site - you’re building a full digital growth engine.

How much input will I need to give during the project?
We do the heavy lifting, but your input is valuable. We’ll ask for page copy, product details, case studies, and any images you already have. From there, we manage the design, development, and optimisation. Most manufacturers are surprised by how easy we make the process.

Do manufacturer websites need product catalogues?
Not always - it depends on your business. Some manufacturers benefit from having full online catalogues where buyers can browse products. Others only need a selection of featured products with the option to request a full brochure. We’ll guide you on the best option based on your buyers and sales cycle.

Can you help me with professional photography or video for my site?
Yes. Strong visuals make a huge difference in manufacturing websites. We can arrange professional photography and video production, including factory tours, product demonstrations, and team shots. This builds trust and sets you apart from competitors.

How do I get started with Fruity Llama?

Your website is your digital shop floor. If it’s outdated, confusing, or invisible, it’s costing you leads every single day.

Let’s change that.

Contact Fruity Llama today for your new manufacturer website.

Call us on 01254 946 647.

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