10 KILLER Tips for Custom Web Design in 2022

Tip #1: Start with a wireframe / mockup

Before you start designing your website, it's important to first create a wireframe. A wireframe is a simple sketch of the layout of your website. It can be as simple or as detailed as you want, but it's important to have a plan for how your website will look before you start designing it. We recommend using Figma to create your wireframe and initial mockup.

What is Figma?

Figma is a great tool for creating wireframes and mockups. It's easy to use, and you can create designs for websites, apps, and even user interfaces. You can share your designs with others, and they can comment on them and make suggestions. Figma is free to use for up to 2 members, so it's a great option if you're working on a design project with others.

Use Figma for free online, or download the Figma desktop app.

Tip #2: Choose the right template

When starting out with Webflow, it's tempting to just use one of the built-in templates. But customizing a template can give your website a more unique look. There are thousands of templates available on Webflow, so there's sure to be one that fits your needs.

Check out hundreds of beautiful Webflow templates.

Tip #3: Use custom fonts

One of the great things about Webflow is that you can use custom fonts on your website. This gives you more control over the look and feel of your website. There are thousands of free fonts to choose from, or you can purchase a font from one of the many font shops online.  

Check out some of our favourite free fonts to find the perfect font for your website.

Tip #4: Use colour wisely

Colours play a very important role in web design, and it's important to use them wisely. You want to choose colours that not only look good together but also reflect the tone and message of your website.

There are many great websites that can help you choose the perfect colors for your website. Here are a few of our favourites:

- ColourLovers: This website has a huge library of color palettes, and you can create your own palettes and share them with others.

- Adobe Color CC: This website allows you to create custom color palettes, and it has a great selection of premade palettes.

- Coolors: This website is all about creating custom color palettes. You can save your favorite color combinations, and share them with others.

Tip #5: Add videos and animations

Adding videos and animations to your website can be a great way to engage visitors and keep them interested in what you have to say. Webflow makes it easy to add videos and animations to your website. Just drag and drop the element you want onto your page, enter the URL of the video or animation, and you're good to go!

Lottie animations

Animated GIFs have been around for a long time, but they're starting to go out of style. A newer, more advanced way to add animations to your website is with Lottie animations. Lottie is a library that allows you to create animations using After Effects. It's easy to use, and the animations look great on any device.

Here's our best resource for free and paid Lottie animations.

Bonus web design tip - Use parallax scrolling

Parallax scrolling is a technique that creates the illusion of depth by moving different elements on the page at different speeds. This can be a great way to add interest and excitement to your website. Webflow makes it easy to add parallax scrolling effects to your pages.

See how easy it is to add parallax scrolling in Webflow.

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Tip #6: Add social media icons

Adding social media icons to your website is a great way to connect with your followers on different platforms. Webflow makes it easy to add social media icons to your website. Just drag and drop the icon you want onto your page, enter the URL of the social media platform, and you're good to go!

Flaticon is a great resource for finding free icons to use on your website. They have a library of over 500,000 icons, and you can search by keyword or category. You can also filter the results by color, size, and type.

Check out Flaticon.com for free icons.

Tip #7: Create custom forms

If you need to gather information from visitors on your website, you can create custom forms. Webflow makes it easy to create custom forms with just a few clicks. You can choose from a variety of fields, including text fields,  drop-down menus, and check boxes. You can also customise the look and feel of your forms to match the style of your website.

Create custom forms in Webflow.

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Tip #8: Use Google Analytics to track traffic

Google Analytics is a free tool that allows you to track the traffic on your website. It provides detailed information about who is visiting your website, how they are finding it, and what they are doing when they get there. This information can be invaluable in helping you improve the design of your website and increase traffic.

GA can help you determine which pages are the most popular, what keywords people are using to find your site, and how long people are spending on each page. Armed with this information, you can make changes to your website design that will improve user experience and keep people coming back for more.

You can set up Google Analytics for your website in just a few minutes.

Learn more about Google Analytics.

Tip #9: Use custom code for more flexibility

If you need more flexibility than what's available with Webflow, you can always use custom code. Custom code allows you to modify or add functionality to your website. While it requires some coding knowledge, it's a great way to customize your website exactly the way you want.

You can use custom CSS and JavaScript to change the look and feel of your website, or add custom functionality. You can also use built-in variables and functions to make coding easier.

Learn more about using custom code with Webflow.

Tip #10: Custom logos and illustrations

Add some personality with custom logos and illustrations

Logos and illustrations can be a great way to add personality to your website. They can also help you stand out from the competition. If you don't have the design skills to create your own logos and illustrations, you can hire a designer to do it for you.

There are a number of online resources where you can find custom logos and illustrations. Some of my favourites are GraphicRiver and CreativeMarket.

Freepik

Freepik is a fantastic place to look for free logos and graphics. They have over 500,000 icons in their library, and you may search by keyword or category. You may also narrow down the results by color, size, or type. Check out Freepik.com for free logos and images.

Conclusion

Custom web design is a great way to give your website a unique look. You can choose from thousands of templates, or use custom code to modify or add functionality to your website. Webflow makes it easy to add social media icons, custom forms, and videos/animations to your website. Google Analytics allows you to track the traffic on your website and see how people are finding and using it.

Using these web design tips, you can create a stunning custom web design that reflects the tone and message of your business.

We hope these tips will help you create a beautiful custom website with Webflow! If you have any questions, please don't hesitate to ask in the comments section below. And be sure to check out our other blog posts for more helpful web design tips!

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