SEO for insurance brokers that drives new clients
Attract more high-quality leads and scale your Insurance business, SEO is one of the most powerful tools for insurance broker firms. By getting your website in front of the right people at the right time, you can generate consistent high intent enquiries.
Why SEO is a game-changer for your insurance business
Today’s buyers start their search online - whether they’re looking for life insurance, public liability cover, or fleet insurance.
SEO helps your brokerage show up exactly when they’re searching, building trust and driving enquiries.
When people search terms like “insurance broker in [City]”, “business insurance expert near me”, or “best home insurance broker,” they're ready to talk. If you're not in their sight, you're missing out.
Rank higher for high-converting keywords
Get discovered locally, nationally, or internationally
Build credibility with helpful, optimised content
Drive traffic that turns into real, qualified leads
Reduce reliance on paid ads or third-party platforms
The problem: you’re invisible on Google
Most insurance websites look decent but don’t rank. You might have invested in web design or run ads before, but your site isn’t bringing in traffic.
You're not ranking for the services you offer
Competitors dominate the search results
You're relying on referrals or outbound sales
Enquiries are inconsistent or low quality
You've worked with agencies before but saw no results
Why insurance brokers choose us
Insurance is a trust-driven industry, and so is SEO. Brokers work with us because we understand how to connect them with the right clients at the exact moment of intent. Our team doesn’t rely on guesswork. We use proven strategies, certified expertise, and years of experience to get measurable results.
From boosting enquiries for independent brokers to scaling multi-branch firms, we make sure your website becomes your most consistent lead generator. Transparent reporting, clear communication, and long-term growth strategies are why insurance brokers across the UK trust us to grow their pipeline.
100% Certified SEO Experts
Experience in insurance and regulated sectors
Custom strategy tailored to your business goals
Dedicated account manager (no being passed around)
Rolling monthly agreements - no long-term lock-ins
UK-based, serving brokers worldwide
Who we work with
We partner with insurance professionals at every stage of growth. Whether you’re an independent broker looking to attract more local clients or a multi-location firm wanting consistent leads across different regions, our tailored SEO strategies scale with you.
Our approach is flexible, proven, and designed to put your brokerage in front of the right clients when they’re searching.
Independent insurance brokers
National multi-location brokerages
Global consultants & B2B insurance providers
Niche brokers (e.g., medical, marine, cyber, fleet)
Legacy firms ready to modernise their online presence
We build custom SEO strategies for you
While you focus on running your insurance brokers, we handle the SEO tech stuff. We obsess over things like page speeds, sitemaps, keyword strategies, and backlinks so you don't have to. This isn't DIY territory, we've spent years mastering these skills and building a system that works. Our team turns all this technical SEO into real results you can actually see. More traffic, more leads, more sales. No jargon, just growth.
Clear SEO reports you'll actually understand
We won't drown you in confusing charts and SEO jargon (unless requested!). Instead, we show you what's working in plain English. You'll see exactly how we're growing your business with reports that track what matters. Unlike other agencies that just track rankings and call it a day, we lose sleep if your sales drop. Your success is literally our success.
Real SEO people who care about your success
When you work with us, you won't be passed around to junior staff or forgotten in the shuffle. You'll have direct access to our experienced team who actually care if your business succeeds. We listen first, really understanding your goals and challenges, before suggesting solutions. No cookie-cutter templates or one-size-fits-all approaches. Just honest advice and dedicated support from people committed to growing your business.
Technical
SEO
We fix the behind-the-scenes issues that hold your site back - from slow loading times to mobile problems and crawl errors.
Keyword Research
& Strategy
We find the exact search terms your ideal customers use, focusing on phrases that actually bring in buyers, not just visitors.
Content
Marketing
We create content that both search engines and your customers love - content that ranks, engages, and ultimately converts
On-Page SEO Optimisation
We fine-tune every element on your pages to give them the best chance of ranking, from headlines to images and everything in between.
Data-Driven
Reporting
We track what matters and show you real results in plain English. No confusing jargon, just clear insights you can actually use.
Mobile SEO
Optimisation
We ensure your site performs flawlessly on phones and tablets, which is essential now that Google ranks mobile sites first.
Off-Page
SEO
We build your site's authority through quality backlinks, brand mentions, and other trust signals that boost your rankings.
Certified SEO excellence
Our team doesn't just talk about SEO, we live and breathe it. Everyone here holds search engine certifications and stays on top of the latest search trends. We're constantly testing what works, tracking algorithm changes, and refining our approach. We're genuinely passionate about helping businesses climb those rankings and achieving real growth.
We're proud of our SEO results and case studies
We love seeing our clients succeed. Just ask the businesses we've helped climb Google's rankings - from SME's to national brands. Take a look at our case studies and see the real numbers. We're super proud of them, and we'd love to add your success story to the collection.
Client testimonials
Here's what our SEO clients say after working with us:
Need SEO experts who know your industry?
Some SEO work is special for each type of business. We know what works in many different fields because we've helped lots of similar companies. Our team includes people who understand the exact words your customers search for and what your competitors are doing. This means we can start helping you right away. Whether you sell products, offer services, or run a local business, we bring proven ideas that fit your specific needs.
Our audits have saved businesses over £125K+ in the past 28 days
Ready to see what we can do for you?
A quick chat or a free audit could be the start of something big. We’ll show you where your marketing is working, where it’s holding you back, and how to unlock growth without wasting money.
Common questions about our Insurance Broker SEO services
We understand that choosing the right SEO Partner is a big decision. Check out our FAQs to learn how we can help.
How long does SEO take for insurance brokers?
SEO takes time - but it’s worth the wait. You’ll usually start seeing traction within 3-6 months, with compounding results over the long term.
Early results typically appear in 3–6 months
Stronger growth comes at 6–12 months
SEO builds long-term, sustainable traffic
Do you work with Insurance brokers outside the UK?
Yes - we work with local, national and international insurance providers. Whether you’re targeting clients in the UK or expanding globally, we’ve got the strategy to help.
UK and global SEO experience
Multilingual, multi-region strategies available
Ideal for firms expanding beyond local markets
Will I understand the seo reports?
Absolutely. We keep things simple and clear so you know what’s happening, what’s improving and where we’re focusing next.
Monthly reports in plain English
Visual breakdowns of rankings and traffic
Support from a dedicated account manager
Can you help me rank my insurance company locally?
Yes, especially if you want to appear in Google Maps and for “near me” searches. We’ll optimise your local profiles and on-site location signals.
Google Business Profile optimisation
Local citations and review generation
City landing pages and geo-targeted content
Is there a long-term contract?
No. We work on a rolling monthly agreement. You stay because it works, not because you’re tied in.
No fixed contract
Cancel anytime with 30 days’ notice
Transparent pricing and full flexibility
Can I run Google Ads alongside SEO?
Definitely. In fact, we often recommend it. While SEO builds long-term traffic, Google Ads bring in leads immediately. The two work brilliantly together.
SEO for long-term growth
Google Ads for short-term lead generation
Run both for maximum visibility and ROI
Do you create the SEO content too?
Yes, it’s tailored to your services and audience. We write service pages, blog posts, FAQs, and more to help you rank and convert.
Expert-written, insurance-specific content
Keyword-optimised and user-friendly
Designed to educate, build trust, and rank