SEO for law firms that attract high-value clients
Your ideal clients are already searching for legal services, the key is making sure they find you first. Whether you’re a solicitor in a busy local market or a multi-location firm with national ambitions, our expert-led SEO campaigns help you rise to the top of Google, attract high-quality enquiries and build lasting trust online.
When SEO is done right for your law firm, it becomes one of your most powerful growth tools
Here’s what success looks like:
You consistently receive high-quality enquiries from clients who are ready to move forward
Your website ranks #1 for your most valuable search terms
You become the go-to firm in your area (or practice area)
You attract bigger, better cases without spending more on ads
Your online reputation reflects your offline expertise and professionalism
Is your law firm struggling to stand out online?
If your law firm isn’t showing up when people search for legal services, you’re leaving money - and clients - on the table. Whether you’re a solicitor in a competitive local market or a multi-office firm with national ambitions, our expert-led SEO campaigns help you rise to the top of Google, drive qualified enquiries, and build long-term trust online.
We make SEO simple, strategic, and results-focused - so your firm gets found by the people who need you most.
Why law firms need SEO marketing
In today’s digital-first world, being on page 2 of Google is like not existing at all. Most people searching for legal services are ready to take action - but they’ll choose whoever they see first.
SEO marketing helps law firms:
Attract high-intent leads ready to convert
Reduce client acquisition costs long-term
Increase local and national visibility
Build trust and authority with Google (and clients)
Expand into new regions or service areas
Common struggles law firms face
You're relying too heavily on word-of-mouth or referrals that aren't predictable or scalable
Your website isn’t bringing in qualified leads despite looking professional
You're stuck ranking below competitors who have weaker credentials but better digital visibility
You're paying for ads that aren’t converting - or you have no visibility at all
You're not sure what keywords your ideal clients are actually using
The reality is, even the most experienced solicitors struggle to win business if they’re invisible online.
SEO that fits your legal specialisms
No two law firms are the same and your SEO strategy shouldn’t be either. Whether you focus on family law, immigration, conveyancing, or corporate services, we tailor everything around what your ideal clients are actually searching for.
We optimise your site for the legal areas you want to grow, including:
Family & Divorce Law
Immigration Law
Corporate & Commercial Law
Property & Conveyancing
Criminal Defence
Wills, Probate & Estate Planning
Employment & HR Law
Personal Injury & Clinical Negligence
We'll target the highest-converting keywords in your niche to get you to the top of Google.
Who is this for?
Whether you’re a solo practitioner or a nationwide legal brand, our SEO services are built to grow with you.
Local law firms looking to dominate their area
Regional or national practices expanding to new locations
Specialist legal services like family law, immigration, corporate law
International firms with global SEO needs
If your ideal client is searching online - we’ll help them find you first.
We build custom SEO strategies for you
While you focus on running your Law Firm business, we handle the SEO tech stuff. We obsess over things like page speeds, sitemaps, keyword strategies, and backlinks so you don't have to. This isn't DIY territory, we've spent years mastering these skills and building a system that works. Our team turns all this technical SEO into real results you can actually see. More traffic, more leads, more sales. No jargon, just growth.
Clear SEO reports you'll actually understand
We won't drown you in confusing charts and SEO jargon (unless requested!). Instead, we show you what's working in plain English. You'll see exactly how we're growing your business with reports that track what matters. Unlike other agencies that just track rankings and call it a day, we lose sleep if your sales drop. Your success is literally our success.
Real SEO people who care about your success
When you work with us, you won't be passed around to junior staff or forgotten in the shuffle. You'll have direct access to our experienced team who actually care if your business succeeds. We listen first, really understanding your goals and challenges, before suggesting solutions. No cookie-cutter templates or one-size-fits-all approaches. Just honest advice and dedicated support from people committed to growing your business.
Technical
SEO
We fix the behind-the-scenes issues that hold your site back - from slow loading times to mobile problems and crawl errors.
Keyword Research
& Strategy
We find the exact search terms your ideal customers use, focusing on phrases that actually bring in buyers, not just visitors.
Content
Marketing
We create content that both search engines and your customers love - content that ranks, engages, and ultimately converts
On-Page SEO Optimisation
We fine-tune every element on your pages to give them the best chance of ranking, from headlines to images and everything in between.
Data-Driven
Reporting
We track what matters and show you real results in plain English. No confusing jargon, just clear insights you can actually use.
Mobile SEO
Optimisation
We ensure your site performs flawlessly on phones and tablets, which is essential now that Google ranks mobile sites first.
Off-Page
SEO
We build your site's authority through quality backlinks, brand mentions, and other trust signals that boost your rankings.
Certified SEO excellence
Our team doesn't just talk about SEO, we live and breathe it. Everyone here holds search engine certifications and stays on top of the latest search trends. We're constantly testing what works, tracking algorithm changes, and refining our approach. We're genuinely passionate about helping businesses climb those rankings and achieving real growth.
We're proud of our SEO results and case studies
We love seeing our clients succeed. Just ask the businesses we've helped climb Google's rankings - from SME's to national brands. Take a look at our case studies and see the real numbers. We're super proud of them, and we'd love to add your success story to the collection.
Client testimonials
Here's what our SEO clients say after working with us:
Need SEO experts who know your industry?
Some SEO work is special for each type of business. We know what works in many different fields because we've helped lots of similar companies. Our team includes people who understand the exact words your customers search for and what your competitors are doing. This means we can start helping you right away. Whether you sell products, offer services, or run a local business, we bring proven ideas that fit your specific needs.
Our audits have saved businesses over £125K+ in the past 28 days
Ready to see what we can do for you?
A quick chat or a free audit could be the start of something big. We’ll show you where your marketing is working, where it’s holding you back, and how to unlock growth without wasting money.
Common questions about our SEO services
We understand that choosing the right SEO Partner is a big decision. Check out our FAQs to learn how we can help.
SEO is a long-term strategy. Expect to see early improvements in 3–4 months, with the biggest gains from month 6 onwards.
Yes. Our SEO copywriters specialise in creating legally compliant, conversion-focused content.
Absolutely. This is essential for local SEO and one of the first things we’ll take care of.
We avoid working with direct competitors of our active clients - and offer exclusivity where requested.
Google Ads offer instant visibility but require ongoing spend. SEO is a long-term strategy that builds sustainable traffic over time and keeps generating leads even when you’re not paying per click.
Yes. We tailor your SEO strategy around your legal specialisms. From family and criminal law to immigration and corporate, we’ll target the terms that matter most to your clients.
Absolutely. With the right strategy, content, and local SEO tactics, we’ve helped clients rank in some of the world’s most competitive locations. It takes time - but the ROI is worth it.
Not necessarily. We can optimise most websites as they are. If your site has structural issues, we’ll let you know and offer solutions - but it’s not a requirement to get started.
We track keyword rankings, organic traffic, and - most importantly - leads and enquiries. Every month, you'll get a clear report showing how your SEO is impacting your bottom line.
Yes. We work with only one firm per area/practice focus (e.g. immigration law in Leeds) to avoid conflicts and ensure we’re fully invested in your success.